Why Wear Boring?!

Since 1998, Smack Apparel has been the undisputed OG of unlicensed college and pro sports t-shirts.

We don’t do boring. We don’t do basic.

Our shirts are made for fans who bring the heat, talk Smack, and aren’t afraid to stand out in a sea of cookie-cutter gear.

You’ve seen our shirts on the big screen, at tailgates, and in stadiums across the country—because real fans know how to rep their team with style and attitude. From college rivalries to pro showdowns, our designs don’t hold back.

Looking for the ultimate gameday gear? Or maybe the perfect gift for the sports fanatic in your life? Smack Apparel’s got you covered—literally.

Bring the energy, talk Smack, and wear your fandom loud.