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      In 1998, Wayne Curtiss an avid sports fan and Florida State graduate was sitting around having a few beers with some old frat buddies talking ‘Nole football. In those days you couldn’t turn on ESPN or flip through Sports Illustrated without seeing Steve Spurrier, the then Head Coach of University of Florida. Steve usually had some wise crack about another team in the SEC or their in-state rival FSU that made headlines. To say it bluntly, there were many people who hated Steve Spurrier! Wayne being the creative genius that he is, knew that there was a way to capitalize on this hatred. The light bulb went on! Wayne remembered something a childhood hero once said…

      "Never met a man I didn't like."

      After “Will Rogers” threw Smack Apparel into the spotlight, our shirts became a must-have on nearly every college campus!

      Since 1998, we have grown and expanded our brand to what it is today. We love sports, and the Smack talkin’ that goes along with it! After all, sports are fun, competitive and teach us some of life’s greatest lessons. Without a little Smack talkin’, life would be pretty boring…